LIFT
Basketball

LIFT powerfully emphasizes equality in sports — it’s not women’s basketball, it’s just basketball. We are committed to comprehensive, player-centered representation, built on an equality-focused philosophy that removes gender qualifiers. Basketball is Basketball.
‍
Our team brings certified expertise, with agents accredited by the WNBA, FIBA, and NIL. We provide full-scope representation that covers every aspect of an athlete’s career, including skill development, mental and physical health, strategic marketing, social media, brand positioning, content creation, community engagement, charity work, and both short- and long-term career planning.
‍
At the core of our work is a client-centered approach, where representation is always a collaboration tailored to each client’s
personal vision and goals.